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CES Innovation Awards - 2025 Honoree
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*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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Meet the powerful and smart alpha 7 AI Processor Gen8
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With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.
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4K Super Upscaling brings every frame to life
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LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.
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HDR10 Pro
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Vibrant colors and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.
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AI Magic Remote completes the AI experience
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Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
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AI Voice ID
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LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.
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AI Search
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Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
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AI Chatbot
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Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
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AI Concierge
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One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
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AI Picture Wizard
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Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
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AI Sound Wizard
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Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
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New upgrades for 5 years with award-winning webOS Re:New Program
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Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
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Ultra Big TV
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See all your favorite films, sports, and games on LG Ultra Big TV. Dive into high resolution on a super-scale screen.
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Slim Design
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Add a modern touch with a sleek design that blends into your space gracefully.
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Powerful Gameplay
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Experience peak gaming with VRR. Get your game on without lag hindering your performance.
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Ambient FILMMAKER MODE
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Experience cinema as the director intended with FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
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